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Dangote Group extends long-term partnership with CNN as 'Africa’s Energy Surge' takes centre stage

16 December 2016
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Africa’s huge power-generating potential is the subject of a special series of reports airing on CNN International this week in a new sponsorship by Dangote Group as the conglomerate continues its multi-year partnership with the network.

 

The Africa’s Energy Surge reports air daily in flagship CNN International shows The CNNMoney View Nina Dos Santos and The World Right Now with Hala Gorani, and culminate in a special 30-minute show airing from Saturday 17 December. The reports and special show, which look at how Africa will meet the UN goal of universal electricity by 2030, are aligned with Dangote billboards and branding.

Utilising CNN Audience Insight Measurement (AIM), the digital sponsored content is targeted to reach business decision-makers, business travellers, investors, opinion leaders and c-suites – ensuring that Dangote’s message about the Group providing basic needs across Africa reaches relevant audiences at scale across multiple platforms.

This high impact campaign is part of Dangote Group continuing its multi-year partnership with CNN including sponsorship of the high-profile Facetime interview segment in the network’s flagship Africa business show CNN Marketplace Africa. In addition, a new brand building TV commercial produced by CNN International Commercial’s branded content studio Create will air on CNN International and US networks, and native content about the Dangote Foundation will be published on CNN Digital.

“Dangote Group embodies the spirit of Africa Rising in its commercial excellence and innovation across the continent,” said Rani Raad, President, CNN International Commercial. “We are delighted to continue our long-term partnership by aligning the Dangote brand with world-leading content from CNN amongst our audiences at scale. The issue of energy and power generation across Africa is one of great importance, and Dangote is the ideal commercial partner to be associated with this mission.”

“Africa is, undeniably, one of the world’s fastest growing regions in the last decade,” said Aliko Dangote, Chairman and CEO of Dangote Group. “Improved political climate and bold economic reforms are driving Africa’s growth surge. But there are also challenges. Lack of access to electricity is one of them. Electricity is key to the continent’s economic growth and development. It is estimated that more than two-thirds of over 1billion people living in Africa, do not have access to electricity. In Nigeria, the Dangote Group is investing billions of dollars in gas projects that can produce enough gas to generate 12,000 MW of power. This will go a long way in bridging the massive electricity deficit in the country. Beyond Nigeria, the Group is also spearheading efforts to increase access to electricity through investments in energy projects across Africa. The African Energy Leaders Group (AELG), an advocacy group, which I co-founded, is strongly committed to this cause. We are working closely with lawmakers in the United States, to ensure success of laudable initiatives such as the Electrify Africa Act and the Power Africa initiative, which are designed to double electricity access in sub-Saharan Africa, and ultimately place the continent in a position to meet the United Nations’ goal of having Universal Electricity access by 2030.”...Read More

  • Africa Industrialization Week 2018 (AIW 2018) 18th - 23rd Nov 2018, by African Union Commission

    Africa Industrialization Week 2018 (AIW 2018) 18th - 23rd Nov 2018, by African Union Commission

    MEDIA ADVISORY

    AFRICAN UNION TO ORGANISE THE AFRICA INDUSTRIALIZATION WEEK 2018 (AIW 2018)

    INVITATION TO REPRESENTATIVES OF THE MEDIA

    What: AFRICA INDUSTRIALIZATION WEEK 2018 (AIW 2018)

    When: Sunday 18th – Friday 23rd November 2018

    Where: AU Headquarters, Addis-Ababa, Ethiopia

    Who: Organized by the Department of Trade and Industry of the African Union Commission (AUC)

    JOURNALISTS ARE INVITED TO ATTEND AND COVER THE OPENING CEREMONY AT THE AFRICAN UNION HEADQUARTERS ON 18TH NOVEMBER 2018

    The African Union Commission (AUC) plans to organize an Africa Industrialization Week (AIW) to be held from the 18th to the 23rd November 2018 at the AUC Headquarters in Addis Ababa, Ethiopia. The afternoon of 18th November 2018 is dedicated for the Official Opening Ceremony by the H.E Paul Kagame, Chairperson of the African Union and President of the Republic of Rwanda, High Level dignitaries from Member States, RECs, United Nations Agencies, Diplomatic Corps and Private Sector will attend the Opening session.

    The commemoration of the Africa Industrialization Day (AID2018) to be organized by the Department of Trade and Industry of the African Union Commission in partnership with the NEPAD Agency, United Nations Industrial Development Organization (UNIDO), the United Nations Economic Commission for Africa (UNECA), Regional Economic communities (RECs) and Development Partners. The Theme for the AID2018 and AIW2018 is: “Promoting Regional Value Chains in Africa: A pathway for accelerating Africa’s structural transformation, industrialization and pharmaceutical production”.

    Given the importance of Industrial development as an engine for inclusive and sustainable development, the AIW2018 seeks to enhance consciousness and understanding of the opportunities and challenges associated with the industrialization drive on the continent. This is meant to mobilize African leaders, policy makers, and private sector and development cooperating partners to enhance dialogue on the pan-African industrialisation agenda, with emphasis on how development of regional value chains can a be a major catalyst towards boosting industrial production capacity, and hence accelerated industrialization for the continent as we gear up on the implementation of the Africa Continental Free Trade Area.
    The AIW2018 will also among other things, promote the implementation of the Accelerated Industrial Development of Africa (AIDA), the Pharmaceutical Manufacturing Plan for Africa (PMPA), the SME Strategy, the Boosting Intra-African Trade and the African Continental Free Trade Area and the UN General Assembly's Third Industrial Development Decade for Africa (IDDA III) in the context of Agenda 2063.

    The 1st AU-NEPAD Africa Pharma Conference will be the flagship event of the Africa Industrialization Week (AIW). This event is co-organized by the Department of Trade and Industry, the Department of Social Affairs and the NEPAD agency. It will be held from the 19th to 21st November, 2018 with aim to contribute to efforts to boost local production of essential medicines. The conference will involve all relevant continental institutions, development partners, UN agencies, Member States and the private sector.

    The week will also be commemorated through a series of events which will highlight the progress, achievements, and challenges faced by African governments in developing their industrial sectors. It will also provide a platform for business to business interface, to enhance prospects for developing business partnerships and investment promotion.

    Some of the side events during the week will include:

     Continental Forum on Regional Value Chains and Mobilizing African Manufacturer’s (to support the linkage of Africa Regional Value Chains to the Global Value Supply);
     The Second Symposium on Special Economic Zones (SEZs) and Green Industrialization.
     A Workshop on Africa Enterprise Network, catalyzing SMEs and start-ups productivity;
     A Workshop on Youth Entrepreneurship to reduce migration, Youth and women empowerment in enterprise development; and
     A Workshop on Financing Industrialization.
     EIB-UNIDO Africa Day 2018: sustainable Industrialization in Africa.

    Heads of State and Government, high level representatives of international organizations and senior policy makers from across the continent are expected to participate in the AIW2018.

    Media contact:
    Mrs. Esther Azaa Tankou, Head of Information Division, Directorate of Information and Communication, AU Commission, Tel: +251911361185, E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
    Mr. Patient Atcho, Communication Assistant, Department of Trade and Industry, AUC Commission, Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

    Follow Them on:
    Facebook: https://www.facebook.com/AfricanUnionCommission
    Twitter: https://twitter.com/_AfricanUnion
    YouTube: https://www.youtube.com/AUCommission

  • ATIGS 2018

    ATIGS 2018

    The Pan African Chamber of Commerce and Industry (PACCI) is very pleased to announce our participation as Supporting Organization of the 2018 edition of the Africa Trade & Investment Global Summit (ATIGS).

    The 2018 edition of Africa Trade & Investment Global Summit (ATIGS) is scheduled to be held on June 24-26, 2018 in Washington D.C. ATIGS is a unique high-level conference and trade show, prestigious, biennial business platform designed specifically to promote and facilitate international trade and foreign direct investment in Africa, with attendance projection of over 2,000 participants from more than 70 countries for a three day of networking, markets knowledge sharing, marketing & matchmaking, B2B, G2B, G2G meetings & deal making.

    The event will see the participation of more than 150 speakers, over 160 exhibitors, high-level government delegations, project developers, business leaders, trade promotional organizations (TPOs) and investment promotion agencies (IPAs) from various African countries, and over 350 global investors including pension funds, sovereign wealth funds, private equity and asset management firms. 

    Unlike most talk-shop conferences focused on Africa, ATIGS moves beyond that instead focus on providing first hand face-to-face access to African markets at a one-stop shop by featuring African countries pavilions inside hall one representative companies sourcing for international partners & investments, and government agencies (TPO’s & IPA’s) showcasing the wide range of trade and investment opportunities that are available in their respective countries to connect with companies worldwide looking to expand or establish their business operations in Africa, and global investors with interests in Africa. There will also be Middle East, Europe, U.S.A, Canada, and Asia exhibition/pavilions representing companies & government agencies with interests to engage with Africa.

    For more information and to register follow the link below.

     http://atigs2018.com/eventbrite/

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The Pan African Chamber of Commerce and Industry was established in 2009 by 35 founding national business chambers to influence government policy and create a better operating environment for business.

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