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Dangote Group extends long-term partnership with CNN as 'Africa’s Energy Surge' takes centre stage

16 December 2016
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Africa’s huge power-generating potential is the subject of a special series of reports airing on CNN International this week in a new sponsorship by Dangote Group as the conglomerate continues its multi-year partnership with the network.


The Africa’s Energy Surge reports air daily in flagship CNN International shows The CNNMoney View Nina Dos Santos and The World Right Now with Hala Gorani, and culminate in a special 30-minute show airing from Saturday 17 December. The reports and special show, which look at how Africa will meet the UN goal of universal electricity by 2030, are aligned with Dangote billboards and branding.

Utilising CNN Audience Insight Measurement (AIM), the digital sponsored content is targeted to reach business decision-makers, business travellers, investors, opinion leaders and c-suites – ensuring that Dangote’s message about the Group providing basic needs across Africa reaches relevant audiences at scale across multiple platforms.

This high impact campaign is part of Dangote Group continuing its multi-year partnership with CNN including sponsorship of the high-profile Facetime interview segment in the network’s flagship Africa business show CNN Marketplace Africa. In addition, a new brand building TV commercial produced by CNN International Commercial’s branded content studio Create will air on CNN International and US networks, and native content about the Dangote Foundation will be published on CNN Digital.

“Dangote Group embodies the spirit of Africa Rising in its commercial excellence and innovation across the continent,” said Rani Raad, President, CNN International Commercial. “We are delighted to continue our long-term partnership by aligning the Dangote brand with world-leading content from CNN amongst our audiences at scale. The issue of energy and power generation across Africa is one of great importance, and Dangote is the ideal commercial partner to be associated with this mission.”

“Africa is, undeniably, one of the world’s fastest growing regions in the last decade,” said Aliko Dangote, Chairman and CEO of Dangote Group. “Improved political climate and bold economic reforms are driving Africa’s growth surge. But there are also challenges. Lack of access to electricity is one of them. Electricity is key to the continent’s economic growth and development. It is estimated that more than two-thirds of over 1billion people living in Africa, do not have access to electricity. In Nigeria, the Dangote Group is investing billions of dollars in gas projects that can produce enough gas to generate 12,000 MW of power. This will go a long way in bridging the massive electricity deficit in the country. Beyond Nigeria, the Group is also spearheading efforts to increase access to electricity through investments in energy projects across Africa. The African Energy Leaders Group (AELG), an advocacy group, which I co-founded, is strongly committed to this cause. We are working closely with lawmakers in the United States, to ensure success of laudable initiatives such as the Electrify Africa Act and the Power Africa initiative, which are designed to double electricity access in sub-Saharan Africa, and ultimately place the continent in a position to meet the United Nations’ goal of having Universal Electricity access by 2030.”...Read More

  • ATIGS 2018

    ATIGS 2018

    The Pan African Chamber of Commerce and Industry (PACCI) is very pleased to announce our participation as Supporting Organization of the 2018 edition of the Africa Trade & Investment Global Summit (ATIGS).

    The 2018 edition of Africa Trade & Investment Global Summit (ATIGS) is scheduled to be held on June 24-26, 2018 in Washington D.C. ATIGS is a unique high-level conference and trade show, prestigious, biennial business platform designed specifically to promote and facilitate international trade and foreign direct investment in Africa, with attendance projection of over 2,000 participants from more than 70 countries for a three day of networking, markets knowledge sharing, marketing & matchmaking, B2B, G2B, G2G meetings & deal making.

    The event will see the participation of more than 150 speakers, over 160 exhibitors, high-level government delegations, project developers, business leaders, trade promotional organizations (TPOs) and investment promotion agencies (IPAs) from various African countries, and over 350 global investors including pension funds, sovereign wealth funds, private equity and asset management firms. 

    Unlike most talk-shop conferences focused on Africa, ATIGS moves beyond that instead focus on providing first hand face-to-face access to African markets at a one-stop shop by featuring African countries pavilions inside hall one representative companies sourcing for international partners & investments, and government agencies (TPO’s & IPA’s) showcasing the wide range of trade and investment opportunities that are available in their respective countries to connect with companies worldwide looking to expand or establish their business operations in Africa, and global investors with interests in Africa. There will also be Middle East, Europe, U.S.A, Canada, and Asia exhibition/pavilions representing companies & government agencies with interests to engage with Africa.

    For more information and to register follow the link below.


  • SISAB Portugal 2018

    SISAB Portugal 2018

    Travel with PACCI to Lisbon, Portugal!

    February 12 - 14, 2018,SET – SPAZIO EVENTI TIRSO

    International Trade Fair for Portuguese Food & Beverage, Logistics and Complementary Sectors Lisbon Portugal


    The Pan African Chamber of Commerce and Industry (PACCI) in collaboration with Mundiventos Ltd. invites you to the 23rd edition of SISAB Portugal 2018 from February 12 – 14, 2018 in Lisbon, Portugal. SISAB 2018 is a two days international trade fair where leading Portuguese export companies and entrepreneurs in the food and beverage industry meet. The 23rd edition of SISAB PORTUGAL 2018 – International Trade Fair for Portuguese Food and Beverage – will be held at Meo Arena in Lisbon, Portugal. This is the biggest show of prestigious and high quality products and brands to international market with some 500 Portuguese exhibiting companies of 28 sectors such as Wines, Alcoholic and Non-Alcoholic Beverages, Fish and Seafood, Meat, Dairy, Confectionery, Fruits & Vegetables, Biological products, among others. Also, additional areas are offered to non-food and beverage suppliers such as Crockery, Cutlery, Plastic and utensils, Logistics, Transport, so as to complete your experience at the trade show.


    SISAB Portugal 2018 features:

    • more than 500 National companies from 28 Sectors
    • more than 6,000 Brands and Products
    • more than 16,000 Labels and Packaging solutions
    • more than 1,700 International Buyers from 110 Countries
    • 450 States and Regions




    • 3 nights accommodation in a single room at 5-Star hotel
    • 3 Lunches and 2 Dinners
    • 3 Days Entrance to the Event

    Not Included In price

    • Airport Transfe
    • Airfair
    • Visa Application Fee

    PACKAGE 2:


    • 3 nights accommodation in a single room at 4-Star hotel
    • 3 Lunches and 2 Dinners
    • 3 Days Entrance to the Event

    Not Included In price

    • Airport Transfe
    • Airfair
    • Visa Application Fee

    This offer has expired!


    General Information Note- EN

    General Information Note- FR

    Event Registration Form



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